bat lab baseball
Bat Lab baseball wasn't new. GameChanger, Sports Experience Advisors, and Dick's Sporting Goods had been doing it. What was new was us.
Bat Lab already had an audience. Players already knew what it was. Our job was to take something established and make it look like nothing it had looked like before. The location SEA provided - sure didn’t hurt!
LoanDepot Park - Home of the Marlins
We brought Director JJ Miller in with a clear creative vision: make a product video that doesn't feel like a product video. Players got the bats in their hands, got mic'd up, and just played ball. How does it feel off the barrel? What's the exit velo? How big is the sweet spot? Live Trackman data answered in real time, and we caught every reaction. No teleprompter. No talking points. Just ball players being ball players — with really great bats and really great cameras watching. It's educational without losing the vibe, and that balance is everything.
On the production side, we went all in. Six simultaneous camera rigs, each capturing something the others couldn't — a behind-home-plate camera mounted in a custom plexiglass box for the exact moment of contact, a massive long-lens TV rig tracking balls all the way to the fence, slow-mo side profiles for swing breakdowns, a roaming on-field camera for spontaneous interviews and live data reactions, a social camera loose in the dugout for everything unscripted, and an FPV drone operated by Airwolf Drones chasing balls in flight for those sweeping, cinematic arcs over the field. Every angle was intentional. Every cut gives the editor something to work with.
BTS with Crew
The result is content that's fast, layered, and built to travel - on YouTube, streaming, TikTok, Instagram, and everywhere else these players actually live. The tone is youthful, the energy is contagious, and the visuals are on another level. It's the kind of content that lives on highlight pages, gets shared in group chats, and makes kids want to go out and swing a bat.
Stay tuned for the entire campaign!