be seen. be heard. be healed.

One of the greatest measures of client trust is when you're asked back to partner on the next strategic campaign.

TriHealth, a healthcare system based in Cincinnati, and their agency Brandience did just that when they asked Green Blanket to produce their Be Seen. Be Heard. Be Healed campaign, our second engagement in as many years. And this time, asking our very own Karmen Dann to direct.

With revenue > $2.5B annually, 14,000+ team members, and more than 130 clinical locations, TriHealth's range of services is broad, and communicating so many capabilities across so many patient phases of life's journey is just the type of challenge that we like to take on!

Casting is everything. It's the basis for the authenticity that's required to connect with the audience. Because we cast in-house at Green Blanket, Karmen already had a general rapport with the actors, who were a mix of real people and professional actors across a range of experience. This allowed her to quickly get everyone comfortable and in the moment while still maintaining a high artistic quality. And sometimes capturing once-in-a-lifetime moments, literally, as we did here between two first-time parents who were able to have an extended ultrasound session with their unborn child during filming.

Working in an active healthcare setting is difficult. Our experience allowed us to predict logistical challenges, know where to travel lighter, and how to communicate a realistic timeline. Setting expectations up front allowed for the right conversations to occur before we rolled camera, keeping a peaceful set that allowed the creative vision to be realized efficiently.

At Green Blanket we believe culture is key. Copacetic sets let everyone stay in the moment, and high vibes really do impact the final cut and deepen client relationships. We really appreciated this note we got from Tim Hogan, the Executive Creative Director at Brandience on the project:

"What a sensational experience working with Green Blanket! They are hard-working, problem solvers who maintain a super positive attitude no matter the challenge and … a GREAT casting process! Highly recommend GB for any commercial or video project."
— Tim Hogan, Executive Creative Director, Brandience