HOKA X DICK’S SPORTING GOODS
BEHIND THE SCENES
From sunrise to wrap, these kids danced their way through the first day of school - again and again and again. The campaign celebrates that walk-to-the-bus-stop excitement, and they brought it to life with unstoppable energy. Music was playing all day, turning the set into a mini block party. We were blown away by how impressive (and tireless!) they were, nailing every take with the same joy as the first. If only all first days came with this much rhythm.
